The Pocket has a duration of 1 month. Classes are held on Fridays from 7:30 p.m. to 10:30 p.m., and on Saturdays from 9:00 p.m. to 4:00 p.m.
Total tuition cost for the program is R$ 3.975,00.
All the classes are taught in portuguese. But it is important that our students speak english, so they can understand some cases that are presented in english.
The starting salaries turns around R$ 2.000,00 for junior account planners. But it depends on the agency/company and the benefits included.
An overview of planning, its foundations and concepts.
Every great idea comes from the ability to extract the non-obvious, the unsaid, from the information and data we have in hand. Let’s learn a bit more about some of these techniques and best practices to help you in your day to day life.
Planning is also about storytelling, whether to structure a reasoning or pitch an idea. Have practical directions on how to turn studies, data, and ideas into sales presentations.
Ideas materialize in creation. Let’s take a closer look at the creative process of communication, how the contribution of the planning professional can be relevant and impactful on the final creative product.
The scope of strategic communication planning can and should be much greater than just planning communication campaigns. When well used and involved, it opens doors and opportunities in the field of innovation and new business.
Think strategically in the development of campaigns and initiatives in social networks. From network architecture to metrics plan, social media planning aims to create a coherent language in the different channels of the brands.
Planning transforms from time to time, and needs to follow trends and technologies that shape the universe of communication. Reflect on what the role and tasks of a strategist will be from now on.