博客

给你的声音,那些谁被删
AG赌网大全 students and Ogilvy & Mather create a project for Amnesty 国际

malala yousafzi freedom voice

晚期破裂的消息:自由的声音已入围2016年克里奥奖!

“这个项目主要是由激情和我们的摇滚巨星迈阿密广告校队的拼搏动力。”
– Corinna Falusi • Chief Creative Officer @ Ogilvy & Mather 纽约

AG赌网大全 students and Ogilvy & Mather came up with an idea to team Amnesty 国际 with Dubsmash to give supporters a new way to join the human rights organization’s global fight against censorship. Tech-savvy allies can now use the video messaging app to share their own customized versions of speeches made by famous activists like Malala Yousafzai, Pussy Riot and Sir Patrick Stewart.

该组织已经推出了新的dubsmash音板称为“自由的声音”人们可以从现有的9个录音中选择一个来记录自己配音,从人权的冠军报价。视频然后可以通过Facebook,WhatsApp的,SMS,即时信息和其他社交媒体信道共享。

“自由的声音” was designed to help the organization grow its community and gain more visibility among the digital-savvy Millennial population around the world. While Amnesty has millions of people participating in its campaigns, including two million members and five million activists in more than 160 countries, the organization wanted to find a “new and unusual way to talk about censorship” and reach people who may not want to become members but may want to participate in the movement. “It’s like people are donating themselves to give voices to those who have been censored,” said Corinna Falusi, chief creative officer of Ogilvy & Mather 纽约 “We wanted to make sure we met people halfway, and engage with people who may not organically see our content,” said Anupriya Ghate, digital engagement manager at Amnesty 国际. “The ability to tell the story in a short clip was really powerful to us“。

现在好了到它的第二年,dubsmash应用程序开发了强大的用户基础。根据该公司的网站超过7500万个配音已被记录和共享。应用的普及在2015年的春天炸毁了当名人,包括休·杰克曼,凯莉。詹娜,凯文·哈特,蕾哈娜(Rihanna),詹妮弗·洛佩兹和瑞茜·威瑟斯彭,用它来记录自己配音的电影对白和歌曲片段开始。

而目前有关于“自由的声音”响板可用9种选择,大赦国际希望能添加更多的名人报价和演讲,说falusi。

“学生在AG赌网大全积极想出了这个主意大赦国际。我认为这个概念是伟大的,我问学生,如果他们想尝试做到这一点真的。杰夫·斯卡尔迪诺,奥美创意铅(和AG赌网大全教师)和我调整执导的迈阿密广告校队的概念和创意。然后我们提出的想法,国际特赦组织。我们从把他们的1-800号一路攀升至特赦总部设在伦敦去了。后amesty给我们开绿灯,我们的制片人,CARAH冯芬克,帮助我们做到这一点。整个过程发生在几个月。由当时的想法是产生学生的原创团队从里约热内卢和迈阿密已经毕业:沃尔特·苏亚雷斯,马特乌斯罗沙,维托尔·福布,伊戈尔Sá,弗雷德·特谢拉,玛丽亚·克拉拉cardão, rajath ramamurthy“。 

– Rodrigo Moran, Creative Director, Ogilvy & Mather 纽约 (and AG赌网大全 圣保罗 graduate)

看到的更多的故事 internships & real-world experience 学生获得在AG赌网大全。

你准备好开始你的创作生涯? AG赌网大全的秋天开始季度10月3日。现在申请!