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You Won’t Believe What Government Considers a Luxury Item
美国各地的妇女和世界很多地方的征税对购买必要的卫浴产品。两名学生用戏剧的荒诞“必要的奢侈品。”

Necessary Luxuries: tampons truly worthy of a luxury tax.

Necessary Luxuries: tampons truly worthy of a luxury tax.

为妇女历史月接近尾声,这是为特色,关于存在许多不公平,妇女仍然在这个时代经历的一个闪耀着璀璨的光芒这一创新项目的最佳时机。

在36个州,妇女卫生用品,显然是不被认为是必要的。因此,他们是受销售税。这使得零意义时,如汽水和糖果的项目往往是免税的,当然没有必要。

nechama muchnik和简康结成伙伴tampax与领先奢侈品品牌香奈儿,Burberry和蒂芙尼,打造“必要的奢侈品”:卫生棉条值得的奢侈税线。所有款项将直接进入战斗有“卫生棉条税”的组织去除

卫生棉条通常在卖场里购物的女性必需品出售。但由于他们显然认为是一种奢侈品,它比拟合把它们陈列在看中百货公司的橱窗。

卫生棉条通常在卖场里购物的女性必需品出售。但由于他们显然认为是一种奢侈品,它比拟合把它们陈列在看中百货公司的橱窗。

“The idea was something we came up with in the fall,” 文案 student Nechama said. “My 艺术总监 合伙人简和我做到了作为一个辅助项目。我们的工作对女性用品改造简的项目,这个想法来到了,而坐在我的沙发上。突然,一个简单的卫生棉广告的东西变得更加有意义和有价值的,”她继续说。 “这是一个非常大的情绪化的时刻为我们!”

Co-branded ads for the Necessary Luxuries line would run in haute couture fashion magazines.

联合品牌的广告,为“必要的奢侈品”线将在高级时装时尚杂志上运行。

必要的奢侈品是朝着增加的趋势“公益营销”,即品牌,在很多情况下与一个非营利组织,倡导合作的原因,一个很好的例子,呼吁他们的目标市场。

Fashion influencers currently tag iconic brands they wear on Instagram. Partnering with these influencers would help spread the word about their most necessary item with the “#necessaryluxuries” hashtag.

潮流影响当前标记他们Instagram上穿的标志性品牌。这些有影响力的合作将帮助传播他们最需要的项目字与“#necessaryluxuries”井号标签。

在当今日益商品化的市场领域,品牌价值似乎值得少,每天少,品牌是真正的赞同相关的有价值的事业可以产生品牌的忠诚度。所有,同时更好的企业公民,做世界上一些好。L to R: Art Director Jane Kang and Copywriter/Art Director Nechama Muchnik


nginx
Nechama and Jane install their Truth About Poppy anti-opioid addiction project (with along with 艺术总监 Sara Hackett) on the streets of 旧金山. Learn more about Truth 关于 Poppy.
nechama和简安装他们的“真相罂粟”抗阿片成瘾的项目(与艺术总监一起萨拉哈克特)在旧金山的街道上。学习更多关于 ”Truth 关于 Poppy“。

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