The Commercials or the Game?

WHICH WAS BETTER?
YOU’RE NOT ALONE

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You’ll find a lot of 迈阿密 Ad School grads working at DAVID. 文案 grad, Nellie Santee, and art direction grad, Andy Tamayo, were especially happy on Sunday because two of the commercials they helped create aired on the Super Bowl. In their words, “What more could we wish for? ha ha”. Creating a commercial for the Super Bowl is to an advertising creative what playing in the Super Bowl is to a football player.

我们赶上了尼尔森和安迪,问这一切是如何发生的。

AG赌网大全:很少有创意有机会做一个商业超级碗。怎么你们两个,谁是相当新的机构,有机会?


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MAS: What were the biggest challenges?

NELLIE/ANDY:  Both spots have a really simple concept and execution, so most of the work was making sure the message was tight for the client’s strategy and positioning. For the ‘#EatLikeAndy’ spot, it was a challenge to keep it secret. We really wanted the surprise at the Super Bowl.

该#eatlikeandy当场从弹出的艺术家,安迪·沃霍尔,吃了汉堡王的汉堡包的实际进尺创建。在与汉堡餐厅的口号一致,“有它自己的方式”,沃霍尔有他的汉堡番茄酱。

费尔南多·马查多是汉堡王和AG赌网大全董事会成员的全球首席营销官。当他被采访 谚语 关于沃霍尔电影,他说,“这是这些资产之一,它几乎令人难以置信,你必须作为一个品牌,”

 

 

 

 

百威, Wind Never Felt Better,采用了酿酒公司的目标是确保到2025年所有他们所使用的电力来自可再生能源。

MAS:你是怎么知道这个想法会的工作?没有客户有疑问?

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MAS:您在工作两个广告片是你的最爱?

尼尔森/安迪:我们很自豪地是把这些两个景点团队的一部分,我们很幸运能有这样惊人的客户一起工作。父母从来没有选择自己喜欢的孩子。

MAS:什么是最重要的东西,你在AG赌网大全了解到,你仍然在工作中使用的日常?

尼尔森:说“是与”(的感觉即兴在课堂愚蠢倒叙)。是开放的不断发展其他人的见解和思路掘金可能导致伟大的事情。如果大家都这样做,人人都是赢家。

安迪:不要成为一个迪克。从第一天起罗恩·植入,在我们的大脑,它帮助我在整个职业生涯。总是试图解决,而不是创造更多的问题,一个问题是什么我总是尝试做。 (*罗恩seichrist是AG赌网大全的创始人之一,并经常教导。)

MAS:  Before coming to 迈阿密 Ad School, what were you doing?

ANDY – I was a customer service rep at Visa. I did some freelance graphic design on the side but never really looked into making a career out of it. Somehow, everyone knew I was a good fit for advertising except me. My friends kept on bringing it up, and I finally decided to look up the best advertising schools. It was kinda surreal to me to find out the best school was based out of 迈阿密.

Are you Ready for a Creative Career?
现在申请

Special shout outs from Nellie and Andy: We’re actually a creative trio. Alex (aka Alexander Allen) isn’t a grad but here’s a special shout out to him 😉 Also special thanks to Fernando Pellizzaro, Jean Zamprogno, Juan Javier Pena Plaza, Ricardo Casal and Paulo Fogaca – our amazing leadership.


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